Author: qytrwQas

Upwork is the world’s supreme marketplace for online workers. And even if you are a beginner, as long as you have the patience to browse, there are a good deal of jobs on Upwork carved out for you. Once you have decided to give it a try, it is very crucial to start with small steps. Look for uncomplicated and straightforward tasks first which you can complete let’s say, in a day. By starting off with trivial jobs, it is...

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, this type of programmatic advertising can be a very confusing concept. I, for one, get intimidated just by reading the word “programmatic.” So let’s break down what RTB is, how it works, and the pros and cons of using it – all while keeping it jargon-free. What is real-time bidding? Real-time bidding (RTB) is...

Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives. The channel is also a great platform for businesses, as many consumers report using it to interact with the brands they enjoy. In fact, in a recent HubSpot poll, 51% of respondents reported primarily using Facebook for product research. Given this, it’s essential to understand how to leverage the platform to meet your...

An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes. These reports also incorporate various design elements that support your metrics and create a unique, creative, and visually appealing story of your business activities. In this post, we’ll outline annual report design best-practices, provide a template you can use to create your own,...

These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. Below, we’ve created a guide for you to learn what Instagram Stories are, how to share them with your followers, and how to make sure those Stories are exactly what your audience wants to see. In...

Having gone to many meetings, I can definitely say that I sometimes get overwhelmed. While I enjoy the content being discussed, I can feel tired and wish for a break to decompress before throwing my mind back into absorbing the information. I’m sure I’m not alone in these feelings, that many of us want to absorb all we can while still having the opportunity to temporarily disconnect and let our minds wander. What we’re looking for is a breakout session,...

Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year. The amount of money spent on paid social media ads has been steadily climbing since 2019, and now, with businesses preparing to spend nearly a fifth of their ad budgets on this pay-to-play promo, it’s clear that social media ads are becoming a staple in marketing strategies across small and large businesses....

On social media, your follower count gives you an idea of your brand awareness and reach. That’s why gaining followers is often an important goal for brands, especially as they scale. So, how do you gain followers? We know buying them doesn’t work because it rarely translates to engagement. The good news is that there are at least 20 ways to gain them organically. Let’s cover them below. 1. Develop your Facebook marketing strategy. Having a social media strategy for...

How great would it be if you had a panel of successful entrepreneurs and business leaders you could turn to whenever you needed help getting unstuck, or needed a daily dose of inspiration? Fortunately, that’s exactly what the new Masters of Scale Courses App offers — expert advice from some of the world’s best and brightest minds, guided by Reid Hoffman. The first course is all about The Mindset of Scale. Here’s what I learned from the first two lessons....

If you’re reading this article, it’s likely because you’re considering running digital ads. You’ve heard about Facebook Ads and Google Ads but you’re still unclear on the difference between the two platforms. In this article, we’ll cover each platform’s unique features, the key differences to keep in mind, and the factors to consider when deciding which ad platform to use. Let’s get started. What is the difference between Facebook Ads and Google Ads? Facebook Ads is an advertising platform used...