Author: qytrwQas

If someone were to ask you, “Do you know what marketing is?” you’d probably say yes, right? But when asked to define marketing, you might struggle. That’s okay — I would, too. Marketing is...

Movie producers and inbound marketers aren’t that different when it comes to creating and editing video content. We’re both telling a story, and whether that story is about a protagonist or a product, we’re...

In the last decade, the need for social media managers has boomed. According to the U.S. Department of Labor statistics, this trend is not slowing down any time soon. The role of a social...

It’s no question social media is an important part of most college students’ lives. And Instagram is an undeniably important one for teens and young adults — in fact, 72% of teens use Instagram,...

For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall over and over again. You’re manually replicating columns and scribbling down long-form math on...

Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. You’d have to buy a fancy camera and editing software for your...

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve...

How to write and post a Tweet: Sign into Twitter. Begin compsing your Tweet above the feed, or click on the new Tweet button at the top of your screen. Compose your Tweet with...

One of the wisest things I’ve ever read about product marketing came from the writer of a children’s book. “If you want to build a ship, don’t drum up people to collect wood and...

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding...