Author: qytrwQas

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. What Is Keyword Research? Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for...

When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security. Developing a...

Nowadays, significant career shifts are as prevalent as they’ve ever been. Some people want to assume a different degree of responsibility. Some want to pursue a passion they’ve put on hold for too long. And some flat-out need a change of pace. It’s a popular course that comes with a host of challenges, several potential pitfalls, plenty of barriers of entry, and a lot of requisite hard work — especially when it comes to transitioning to a role in marketing....

Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it. If you encounter a situation where you need to manually update your data, you’re probably missing out...

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed. People...

How to Make a QR Code Select a QR code generator. Choose the type of content you’re promoting. Enter your data in the form that appears. Consider downloading a dynamic QR code. Customize it. Test the QR code to make sure it scans. Share and distribute your QR code. Track and analyze performance. “Really? We’re talking about QR codes?” Fair reaction. For several years now, QR codes have been at the center of the popular “___ is dead” trope we...

Think back to the last event you attended. Was it a conference or trade show? An intimate seminar or startup launch party hosted online? How about a fun, socially-distanced 5K or golf outing? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. potential customers. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to...

There’s a long-established idea that creativity is somehow rooted in chaos: that structure and organization are somehow the enemy of great ideas. If it wasn’t already time to reassess that idea — then, surely, that time is now. 2020, after all, saw creative teams around the world removed (often without warning) from their offices, and scattered to home offices and kitchen tables. Most of us moved from a world of anytime, face—to—face communication to a world of video calls, email,...

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. It may not seem like a good idea to add to all the noise. However, according to Constant Contact, the average ROI for email marketing is $38 for every $1 spent. Needless to say,...

In some circles, market research is a catch-all term for asking the industry what it wants. “Do we know what the demand is for this product? Who’s even looking for our services? Let me do some market research to find out,” someone might say. But what does that actually mean? Here’s a simple definition of market research that encompasses all the possible goals of this practice, in fewer than 100 words: Market Research Definition Market research is the process of...