One very common question and is asked by thousands of beginners who are trying to build a business online is “Do I Need a Website to Succeed Online?” Before answering this question, it’s important to know why it’s being asked.
The answer to this is simple – it seems intimidating to build a blog or site. Newbies squirm at the thought of all the ‘tech’ involved. In reality, with WordPress and all the plugins available, building a website is a breeze these days.
If it seems too formidable, you could even find a freelancer on a site like Fiverr or Legiit to build a website for you for just $30 to $40. It really is a simple process.
By watching about 10 to 20 tutorials on YouTube (absolutely free), you’ll have a good idea of how to create posts and pages and so on. It really is simpler than you believe.
Now let’s look at why a website is essential to succeed online. Could you succeed without one? Yes, you could… BUT it will be much more difficult and will take you longer. Your chances of success would be slimmer too.
Number 1 : Establishes Authority and An Online Presence
Having a website gives you a 24/7 presence online and makes you seem like an authority in your niche. Like Jay Conrad Levinson said, “Your website is the window of your business. Keep it fresh, keep it exciting.”
Number 2 : Opportunities for Passive Income
When you have a website, you can populate it with informative and useful content. By sprinkling affiliate links in the content, you will increase your chances of making passive affiliate commissions.
You never know who will be stumbling on your site and reading your content and curiously clicking on the links. Yet, it happens all the time.
Number 3 : Reduces Your Costs
Having a website will help mitigate your business costs. If your blog is popular, you can have ads on it too. These different income generating opportunities will only be available to you if you have a website.
The extra income you make will help to defray the overall costs in your business and keep you in the green.
Number 4 : Drives Traffic and Extends Reach
A website is also a form of traffic generation. People who find your website through the search engine or social media properties can be led to your sales pages, landing pages, etc.
Your website is not just a hub for your audience to hang out in, but will also act as a conduit to funnel them into your list or get them on your sales pages and warmed up enough to buy your products.
A website is available to people all over the world. The same can’t be said for videos or social media sites which may be blocked in some countries. You have a much wider reach.
Number 5 : Helps You Build a List
Even if you do video marketing, you can have a link in your video description to a landing page on your blog to capture email addresses. You can then market to your list later on.
The same applies to Pinterest, Instagram, etc. Never build a house on rented land. You should always have links from other sites pointing to your landing page/website so that you build your own list.
Number 6 : Aids with Marketing
Another point to note is that a website lends credibility to your business. If you have a YouTube channel, a connected website will make everything look more legitimate and help with your business immensely.
For example, if you run a gardening channel where you constantly put out videos on gardening tips and you have thousands of followers – by having a gardening website, you’ll be able to sell books on growing beautiful roses or vegetable gardening tips.
This is just an example, but you get the point. You need a website to sell your own products.
By now you’ll realize that it’s not a matter of if you need a website, but more of when you’re going to build your own site. Imagine your website to be a piece of virtual real estate that will generate profits and dividends for years to come.
Does that sound exciting? You bet it is. So, cast your fears aside and go ahead and build your online property. You have online guests waiting to visit it. Start on it today and you’ll have a beautiful site in a few weeks.