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five-steps-to-winning-back-lost-customers-by-using-targeted-content

Five Steps to Winning Back Lost Customers by Using Targeted Content

Nothing is as disheartening as seeing customers unsubscribe or stop using your service. But it’s an inevitable part of business: Some of your customers, for whatever reason, may decide to stop doing business with you. An above-average churn rate, though, is an indicator that your business has problems. An upward churn or attrition rate can cripple a business and cause revenue to dwindle. Average churn depends on your industry: Source: Recurly This article contains a step-by-step strategy that you can...

interest-in-marketing-tactics-based-on-search-volume-[infographic]

Interest in Marketing Tactics Based on Search Volume [Infographic]

Search volume for a range of marketing tactics increased between January 2019 and October 2020, according to recent research from Fractl and SEMRush. The estimates of search volume were based on anonymized clickstream data provided by third-party data providers. An infographic (below) consisting of charts explores how search volume for terms related to various marketing goals (increasing brand awareness, driving traffic, etc.) varied over a 15-month period. The researchers found that terms related to the outcome of building backlinks spiked...

the-content-habits-and-preferences-of-engineers

The Content Habits and Preferences of Engineers

Engineers place the most value on information-heavy content/ such as datasheets, case studies, and whitepapers/ when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec. The report was based on data from a survey of 1,361 engineers and technical professionals. Responses came from a diverse set of industries, including aerospace/defense, automotive, energy, engineering services, and semiconductor and materials. Some 73% of respondents say they find datasheets very valuable when making purchasing decisions, 41% find...

your-new-content-marketing-engine:-podcasting

Your New Content Marketing Engine: Podcasting

When you think about what’s driving your content marketing strategy, I’d place a bet that traditional forms of content—blogs, e-books, whitepapers—are what come to mind. And although those things should still make up an important part of your overall strategy, using them as the central engine of your efforts is a plan of the past. What if I told you there’s an easier way to produce engaging, high-quality content without having to constantly spin your wheels for fresh ideas to...

three-agile-marketing-tips-for-the-post-pandemic-economy

Three Agile Marketing Tips for the Post-Pandemic Economy

Agile Marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment. Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. The shift to digital channels is another reason for the Agile Marketing trend. A recent Twilio report called...

what-persuades-buyers-to-try-new-b2b-tech-vendors-and-products?

What Persuades Buyers to Try New B2B Tech Vendors and Products?

Many buyers are hesitant to try new B2B technology vendors and products, but they can be persuaded to do so with better pricing, deep experience, innovative solutions, and professional peer reviews, according to recent research from LinkedIn Marketing Solutions. The report was based on data from a survey conducted in July 2020 among 5,894 B2B technology decision-makers who work for firms of various sizes across the world. Only one-third of technology decision-makers say they are very likely or somewhat likely...

seven-typography-design-trends-for-2021-[infographic]

Seven Typography Design Trends for 2021 [Infographic]

What’s old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this year. An infographic (below) explores how those tried-and-true typography approaches might appear with fresh twists in 2021. The piece also examines broader graphic design trends that might prove to be popular, such as text-image blending and text layering with other elements. Check out the infographic: Continue reading “Seven...

three-activities-to-prioritize-for-maximum-marketing-roi-in-2021

Three Activities to Prioritize for Maximum Marketing ROI in 2021

Like everyone else, B2B marketers experienced a very different 2020 than they had originally planned. When the global pandemic hit, budgets were often slashed and strategies were thrown out the window, forcing marketers to revisit their approach and brace for impact. Many marketers are looking to 2021 for a fresh start. But Forrester is predicting that businesses will cut marketing spending as much as $15 billion by the end of 2021, and so marketers may be asked to compensate for...

the-great-seo-question:-is-backlinking-dead?-[infographic]

The Great SEO Question: Is Backlinking Dead? [Infographic]

For many years, a key search engine optimization strategy was to garner as many backlinks as possible pointing to your content. However, over time, unsavory SEO practices led search engines such as Google to penalize “unnatural links” and to increasingly turn to other signals to assess content quality. Does that mean backlinking is now dead? Not at all, according to a recent infographic (below) from DirJournal. The piece explores why link signals still matter for search rankings, what makes a...

the-biggest-frustrations-of-content-managers-[infographic]

The Biggest Frustrations of Content Managers [Infographic]

Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero’s Journey Content. The report was based on data from a survey of 70 on-staff content managers who work for firms of various sizes. Some 29% of respondents say getting quality content is one of their biggest frustrations, and 27% say a lack of strategy is one of their biggest frustrations. Respondents say...

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