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Chief marketing officers often find themselves defending the CMO role and its right to exist. It’s time to actively assert the role’s value by reframing CMOs as chief market officers. Here are 4 key...

B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns. Read the full article at...

Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging. Read the full article at MarketingProfs...

Phil Schiller of Apple was the most influential chief marketing officer (CMO) in the world this year, according to recent research from Forbes, Sprinklr, and LinkedIn. Read the full article at MarketingProfs Read The...

When your employees are working remotely, email and messaging apps are a natural fallback for internal communication. Find out what their limitations are and how to solve complex collaboration problems. Read more. Read the...

Don’t let company disagreements get in the way of creative solutions. Use these conflict-solving tactics to improve both internal and external business relationships. Check out the article. Read the full article at MarketingProfs Read...

Triggered email–deployed when an individual takes an action or meets a condition defined by the sender–has been around since the early 2000s. Use the tips and tactics in this article to create more engaging,...

We’re all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here’s...

Most employers (88%) are worried about retaining valued staff amid COVID-19, according to a recent survey of senior managers conducted by Robert Half. Read the full article at MarketingProfs Read The Full Article This...

B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren’t met, according to recent research from Drift and Heinz Marketing....