Zero-Party Data: What It Is and Why Marketers Should Care

We’ve entered a new era of data privacy: Third-party cookies are being phased out, and marketers must look at other options for collecting data from customers. Zero-party data has obvious benefits. Here are the details. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2020/43837/zero-party-data-what-it-is-and-why-marketers-should-care

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