When Data Is the Problem, Not the Solution: Five Use Cases Driving Better Data Hygiene

With inaccurate, incomplete, or unenriched data, the campaigns you’re running are akin to throwing darts–while blindfolded–in a crowded room. You might hit something, but likely not the growth target you were aiming for. In a digital era, here’s what data hygiene can do for you. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2020/43852/when-data-is-the-problem-not-the-solution-five-use-cases-driving-better-data-hygiene

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