The Silver Lining to the Death of the Cookie: Better Measurement

If your ad measurement depends on third-party cookies, you’ll be facing profound changes within less than two years, as Web browsers phase them out. But cookies have their drawbacks, and this article argues that marketers will be better off without them. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2020/43813/the-silver-lining-to-death-of-the-cookie-better-measurement

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