The ‘Purpose Gap’ Facing Many B2B Brands
Most B2B professionals say it is important for their brand to have a clear purpose, yet few have embedded a purpose in their business, according to research from the Association of National Advertisers (ANA), Carol Cone On Purpose, and The Harris Poll. Read the full article at MarketingProfs
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https://www.marketingprofs.com/charts/2020/43472/the-purpose-gap-facing-many-b2b-brands
