The Basics of Email Marketing

An Introduction To Email Marketing

Learn more about the single most effective way to increase your audience and audience engagement. If you run a business and market it online, or any website/blog and you want to maximize your efforts then incorporating email marketing in your business plan is crucial.
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The Basics Of An Effective Opt-In Page

A successful email marketing campaign is dependent on many factors. One of those is your opt-in page. This is the page that you use in order to encourage first-time visitors to your site to sign up for your mailing list so that they can receive your emails.
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Building A Relationship With Your Subscribers

One of the biggest mistakes that many marketers will make when they start sending emails, is to spend too much time marketing and selling and not enough time building that relationship. It’s about growing your connections and turning those initially cold leads into hot leads who are ready to buy from you.
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Utilizing Your Autoresponder

There are lots of different ways you can approach email marketing and depending on the strategy you employ, the results can be very different. One strategy that is actually somewhat underused and potentially very  effective is to write an autoresponder sequence.
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