In order to create your automated income system with email marketing, you will need to begin adding content into your autoresponder sequence.
It works like this:
You set content to deliver on specific dates or times. If someone joins your newsletter today, you can schedule your autoresponder to deliver fresh content tomorrow, then a week later, and so on.
While you can always broadcast out individual emails in between scheduled content, it’s important to integrate enough content so that you are inconsistent contact with your list.
Have you ever heard of the term, “letting your list run cold?”.. This happens when you fail to communicate with your list for long periods of time, or you allow a lapse in between communications. When this happens, all of the work you’ve put into building a relationship with your subscribers is lost, and you’ll end up starting all over from square one.
One of the easiest ways to ensure that you stay in communication is by setting up pre-loaded sequences, so that your autoresponder kicks in from the moment someone becomes a confirmed subscriber. Your autoresponder then continues to deliver content regularly.
Whenever you want to update your sequence, you simply log into your autoresponder account and change delivery intervals, so that newer content is automatically delivered on scheduled dates.
Another thing to consider is balancing the types of emails you are sending out.
If you are sending out advertisements every few days, make sure that you also send out emails that contain high quality, free information in between these promotional based broadcasts, so that you continue to build a solid relationship with your list.
You want to give your subscribers the feeling that they are benefiting by being a member of your list, and that they are being given high quality information that isn’t available elsewhere.
No one wants to be sold to, so keep that in mind whenever you consider sending out an ad-based email. Balance it with free, useful content that your subscribers will enjoy and appreciate. It will go the distance towards building rapport with your list.
In fact, the easiest way to monetize your lists and encourage subscribers to purchase your products, or the products that you promote is by initially helping them first identify why they need these products and then trusting you in delivering only high quality material, and promotions to them.
This doesn’t happen overnight, but if you work on it every day, before too long, your list will be an exceptionally responsive one.