SDH 031: Embrace the Chaos – Motherhood and Startups with Monica Royer

Monica is the founder of Monica + Andy, a clothing brand for children that is majorly organic. The clothing is designed in-house and they source fabrics free of lead, phthalates, and flame retardants. The company also supports other moms in business through their marketplace. They provide an in-store experience but are also heavily an e-commerce site.

We Talk About:

· The Monica + Andy brand and what it’s all about
· The new modern mom
· How Monica got inspired to create a children’s clothing brand
· Taking the leap and getting started with Monica + Andy
· Building her “mom board of advisors”
· Difficulties of starting a business and the things she loves
· Monica’s daily routine
· Our rapid fire questions!

Notable Quotes:

“If I don’t take this leap now, I’m not going to do it.”

“If I don’t love it, I don’t want to bring it to market.”

“It was really inspiration that I brought from the time with my daughter that made the brand what it was.”

“I knew that a brand was so much more than the product that you sold.”

“It’s that team that you build around you that really becomes the essence of the brand.”

“What you start off doing is not what you end up spending most of your time working on.”

“Carve out some time, somewhere, somehow, to do something for yourself.”

“There’s a lot that I don’t know, but I can find great people that do know it and just let them run with it.”

“I’ve just learned to embrace the chaos because there’s a lot of it.”

[Connect with Monica + Andy:, Twitter (@MonicaAndyKids), Instagram (@MonicaAndAndy)]

Bonobo – Her Brother Andy Dunn
Azeeza Khan – Her Designer Friend

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