It’s Time for Chief Market Officers to Play Offense

Chief marketing officers often find themselves defending the CMO role and its right to exist. It’s time to actively assert the role’s value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing’s place in the business. Read the full article at MarketingProfs

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This Content Was Originally Posted At:
https://www.marketingprofs.com/articles/2020/43718/its-time-for-chief-market-officers-to-play-offense

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