How to Improve Marketing Attribution Without Burdening Your Sales Team

One of the biggest sources of friction between B2B demand generation and sales teams is attribution, which often results in finger-pointing and blame. But it doesn’t have to be that way. Read the full article at MarketingProfs

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This Content Was Originally Posted At:
https://www.marketingprofs.com/articles/2020/43648/how-to-improve-marketing-attribution-without-burdening-your-sales-team

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