COVID-19’s Impact on B2B Tech Marketers’ Channel Strategies in 2021

B2B tech marketers say webinars, SEO, and email are the three channels that have grown most in importance because of the COVID-19 pandemic, according to recent research from FINITE and 93x.

The report was based on data from a survey of 100+ B2B technology marketers who are part of the FINITE community.

Tech Marketing Channels in 2021


Some 57% of B2B tech marketers say webinars have increased in importance since the pandemic began; 39% say SEO has increased in importance, and 32% say email has increased in importance.

Top Tech Marketing Challenges in 2021

Some 47% of B2B tech marketers say balancing quality and quantity is one of the biggest challenges they face in 2021; 44% cite digital fatigue, and 40% cite measuring the right KPIs.

About the research: The report was based on data from a survey or more than 100 B2B technology marketers who are part of the FINITE community.

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This Content Was Originally Posted At:
https://www.marketingprofs.com/charts/2021/44230/covid-19s-impact-on-b2b-tech-marketers-channel-strategies-in-2021

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