Blog Posts


The 12 Best Graphic Design Portfolios We’ve Ever Seen, & How to Start Your Own

Whether you're a full-time graphic designer or simply someone who's interested in dabbling in design as a side project in her free time, it's critical you create a sleek graphic design portfolio to showcase your work to potential clients. A graphic design portfolio is typically the only element a client ...
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The 16 Best Digital Marketing Tools in 2020

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Some tools out there are foundational ...
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Web Design 101: How HTML, CSS, and JavaScript Work

Ever wondered how computer programming works, but haven't done anything more complicated on the web than upload a photo to Facebook? Then you're in the right place. To someone who's never coded before, the concept of creating a website from scratch -- layout, design, and all -- can seem really ...
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Early COVID-19 Vaccines May Not Be Perfect, Says Bill Gates

The businessman admitted that the effectiveness of the first vaccines against the pandemic virus may not be the best. Read The Full Article This Content Was Originally Posted At: ...
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Eli Lilly’s net income contracts to £920 million in the fiscal third quarter.

Eli Lilly’s net income contracts to £920 million in the fiscal third quarter. The pharmaceutical company posts a 5% annualised growth in revenue. Eli Lilly forecasts up to £18.52 billion of revenue for the full year. Eli Lilly & Co. (NYSE: LLY) said on Tuesday that its earnings in the ...
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Your Easy Guide to Making a YouTube Thumbnail

Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about. Thumbnails, the small, clickable snapshots that viewers see when they search ...
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Recruiters Reveal the 7 Best Fonts for Your Resume in 2020

Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role. With only six seconds to demonstrate your qualifications for a position, every detail counts. To evoke a sense of style, professionalism, and uniqueness, it's ...
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What Are YouTube Tags & Why Are They Important?

YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. Even if you’ve just created the next “Charlie bit my finger” video, you must remember that an algorithm dictates which videos YouTube ...
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Learning SEO? The Beginner’s List of Resources to Get Started

You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. And you can't swing a spreadsheet without hitting an article ...
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What Is Ad Fatigue? + How to Diagnose & Cure It

To consider what ad fatigue is, let's start with an example. Consider times you've changed the TV channel because you've seen the same ad ten times that night already. Alternatively, think about occasions when you're so tired of hearing a certain commercial that you switch off your radio completely. These ...
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The Ultimate Guide to Content Creation

Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries everyday. When you enter a question into the search bar, those links ...
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How to Add Email Subscriptions to Your WordPress Blog

Do you want to make it easy for readers to subscribe to your WordPress blog? Many businesses miss out on the benefits of having a direct connection with their audience through email. By having people subscribe to your email list, you can increase traffic, make more sales, and build a ...
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Is cash in danger of extinction?

The use of technological tools is on the rise, possibly we are on the way to global monetary digitization. Read The Full Article This Content Was Originally Posted At: ...
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BP says underlying replacement cost profit came in at £66.07 million in Q3.

BP says underlying replacement cost profit came in at £66.07 million in Q3. The oil major reports £345.74 million of net loss in the third quarter. The British multinational declares 4.03 pence per share of dividend. British Petroleum plc (LON: BP) said on Tuesday that its underlying replacement cost profit ...
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The Ultimate Guide to Marketing Jobs

If someone were to ask you, “Do you know what marketing is?” you’d probably say yes, right? But when asked to define marketing, you might struggle. That’s okay — I would, too. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it ...
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How to Write a Video Script [Template + Video]

Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell. What ...
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The 8 Types of Social Media Community Managers (+ Job Descriptions)

In the last decade, the need for social media managers has boomed. According to the U.S. Department of Labor statistics, this trend is not slowing down any time soon. The role of a social media manager or specialist is categorized within the "Advertising, Promotions, and Marketing Manager" sector of the ...
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The 17 Best College Instagram Accounts (And Why They’re So Darn Good)

It's no question social media is an important part of most college students' lives. And Instagram is an undeniably important one for teens and young adults — in fact, 72% of teens use Instagram, and 67% of U.S. adults ages 18-29 use the social platform. Plenty of universities and colleges ...
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15 Excel Formulas, Keyboard Shortcuts & Tricks That’ll Save You Lots of Time

For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall over and over again. You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way ...
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Phone Photography 101: How to Take Good Pictures With Your Mobile Device

Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. You'd have to buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them. But, ...
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From Upstart to Unicorn: Leadership Lessons From the Growth-Stage Battleground

The evolution from startup to scale up boils down to one key attribute: leadership. Read The Full Article This Content Was Originally Posted At: ...
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