Blog Posts


24 Data-Backed Reasons to Personalize Your Marketing

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We've seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what ...
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How to Cultivate a Data-Driven Marketing Team

Data: You can't live with it, and you can't live without it. At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes ...
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Here’s What You and Your Neighbors Have Been Watching on Netflix This Year

Netflix has never seen so much traffic as it has in 2020. What has everyone been watching? Read The Full Article This Content Was Originally Posted At: ...
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10-year Treasury yield falls on deteriorating risk sentiment

U.S. Treasury yields are headed lower today on increased risks related to the spikes in new coronavirus cases A trend of narrowing the yield gap between Japan and the rest of the globe is observed The 10-year yield has fallen from 0.872% to 0.746% in the past few days The ...
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How COVID-19 Has Impacted Business: A 6-Month Retrospective

It's been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Digital transformation is accelerating. Inbound marketing strategies are working incredibly well, while ...
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How to Prevent Text Selection and Copy/Paste in WordPress (Easy)

Recently, one of our readers asked us how they can prevent text selection and copy/paste in WordPress? Many publishers who want to stop people from stealing their content may want to apply this. This basically just makes it a bit harder for people to copy text from your website. In ...
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Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]

In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format? Read the full article at MarketingProfs Read The Full Article This Content Was Originally Posted At: ...
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Everything you need to know about registering apps with the SAT

The government plans to block applications that are not registered in the Federal Taxpayers Registry (RFC). Read The Full Article This Content Was Originally Posted At: ...
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Bitcoin (BTC) fees nearly tripled in the last few days

Bitcoin transaction fees are growing, with the current average fee being $10.20. This is the third time in history that the fees have entered double digits, representing 22.25% of revenue. Despite this, Ethereum is still more profitable to mine due to the massive interest in DeFi. Bitcoin (BTC) price recently ...
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Do Most B2B Marketers Gate Content?

Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick. Read the full article at MarketingProfs Read The Full Article This Content Was Originally Posted At: ...
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YouTube Analytics: The 15 Metrics That Actually Matter

Some marketers might have an unhealthy obsession with metrics -- they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others ...
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Types of Blogs that Make Money in 2020

Blogging is an attractive activity because it can be a creative outlet for sharing your unique perspective with the world. Best of all, the opportunities are endless. At the same time, you want to add value for your readers (and maybe even turn your passion into income).  In this post, ...
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4 Data-Driven Ways to Create More Targeted Ad Campaigns

Digital marketing is undergoing a revolution. Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. Marketers can now target specific audiences across multiple devices and ...
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16 of the Best Shopify Stores to Inspire Your Own

Ecommerce is predicted to account for 17% of all U.S. retail sales by 2022. As ecommerce grows, so does competition, making it hard to differentiate your website from everyone else's. It isn't enough to have a one-of-a-kind product: to attract your ideal audience — and more importantly, to turn that ...
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Why Being Resilient Is the First Step to Growth

Going through a crisis isn't easy, but it often leads to transformation and lasting success. Read The Full Article This Content Was Originally Posted At: ...
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Pinterest Adds New Presentation, Discovery, and Ad Options to Assist Retailers with the End of Year Push

As the holiday period approaching fast, and retailers are looking to make big sales push to end a difficult year, Pinterest has announced this week a range of new featured created to assist merchants increase sales and reach in the period, it includes new ‘storefront’ profiles and new ad format ...
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10 of the Best Tools for Market Research

Market research is an essential first step for launching any product or feature, but too many of us want to jump in and use our instincts instead of collecting the data we need to ensure success. Here are 10 tools that will make your research easier. Read the full article ...
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How to Build a Marketing Technology Stack That’ll Grow With You

Dear Marketing ops professionals, what will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ponder about the future of your ...
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How to Create Squeeze Pages That Generate Tons of Leads

"You've got mail." At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. It's a tale as ...
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Ghostwriting 101: Tips from Bloggers Who’ve Done It

As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first.Wondering whether you're doing your subjects and their ideas justice can run a chill down your spine. From my perspective, taking the fear out of ghostwriting comes down to knowing when to use ...
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Better and More-Personalized Customer Experiences: Four Things Marketers Should Know and Do

Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do. Read the full article at MarketingProfs Read The ...
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