Better and More-Personalized Customer Experiences: Four Things Marketers Should Know and Do

Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That’s why a preference-management strategy is so important. Here are four things marketers can do. Read the full article at MarketingProfs

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https://www.marketingprofs.com/articles/2020/43757/better-and-more-personalized-customer-experiences-four-things-marketers-should-know-and-do

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