There are lots of different methods you can approach email marketing and depending on the technique you utilize, the outcomes can be extremely different. One technique that is really somewhat underused and possibly really efficient is to write an autoresponder sequence. What this implies, is that you are writing a series of e-mails that you will deliver automatically through your autoresponder without needing to have any input in yourself.
This will then assist to develop interest in your brand, engage your audience increasingly more and then eventually make a sale. The sequence is going to trigger automatically as quickly as the subscriber register and the very best part is that you won’t even need to lift a finger!
Why an Autoresponder Series is Such a Good Strategy
There are numerous things that make autoresponder sequences a great way to proceed. The very first benefit is that autoresponder series include less effort on your part. You don’t require to lift a finger like I stated– which indicates you can focus your efforts somewhere else. All you do need to do is to create the email series in the first place.
When it comes to introducing brand-new subscribers to your list and it can be less alienating, another advantage of an autoresponder sequence is that it can actually be more reliable.
The problem with lots of e-mail lists is that they have a collection of both veteran customers in addition to totally new members. Without an autoresponder series, you can’t make sequential emails that describe previous messages and you can’t build on ideas that you have actually set out in previous messages since a few of your visitors are going to be coming in halfway through.
This is similar to tuning into a movie and recognizing that you are totally lost and have no idea who any of the characters are or how they factor into the wider story! If you wish to create an online course then or some sort of lesson or story, you effectively require to use an autoresponder series.
An autoresponder sequence is powerful because it is consistent. In other words, if you find that people aren’t reading all the way through then you can try making a small change in order to see if that increases your engagement or your open rates. In other words, you can iterate and tweak your formula to optimize it and create the perfect sequence that does whatever it is you’ve set out for it to do.
And speaking of consistency, autoresponder sequences are also really effective due to the fact that they are entirely consistent. That is to state that when you begin sending an autoresponder series, it will be delivered at the same time and on the same day every single time meaning that your audience will discover what to anticipate from you and they will have the ability to delight in high quality material that is foreseeable. This is one of the biggest ideas in e-mail marketing– being consistent– however it’s very easy to let it slip when you require to keep in mind to by hand write every single message!
Some Things to Think about
When producing your autoresponder series, there are a few things to keep in mind and to consider. This is a system that will work differently from other email messages which indicates you require to approach it a little differently.
When creating an autoresponder sequence, you need to make sure that it is 100% evergreen. In internet marketing, the term ‘evergreen’ implies that a piece of content is going to be just as appropriate and interesting in 3 years as it is today.
So, a newspaper article is not evergreen and neither is any story that recommendations something that’s in the news.
Similarly, if you have actually written an email course that describes how to make money from a specific strategy, then you require to ensure that the method still works in a year’s time. This means you might require to update that method and make sure that it is operating in the same way even when the next variation of WordPress is launched.
Another pointer is to consider the types of material that provide themselves best to being shared in this manner. Courses tend to be very effective because they will come in stages and steps. The other fantastic feature of a course is that it has really clear worth which it can serve as a reward in itself.
Courses are something that we are used to paying for. So, if you’re told you can get one totally free of charge, then you may well feel as though you’re getting a great offer and it’s worth signing up!
Any kind of series that imparts advice and ideas can also work well.
Lastly, consider that your autoresponder sequence and regular e-mail marketing need not be mutually unique. There is absolutely nothing wrong with having a welcome series to present new customers to your messages and after that to send them hand written e-mails consequently when they have actually gone through your little initiation. At the same time, there’s absolutely nothing incorrect with sending autoresponder sequences with your own individual messages sprinkled in-between. This way, you can combine the advantages of an autoresponder sequence in addition to the advantages of having something that is manually composed and where each message is special.
How to Compose the Perfect Autoresponder Sequence
With all that in mind, how do you go about making the best autoresponder sequence? Here are some pointers that will assist you to make the very best first impression and to drive conversions and keep engagement along the way …
Tease Your Next Message
One great method that frequently gets neglected is to tease your next message. Another of the huge strengths of an autoresponder sequence is that you will know with certainty what the next message is going to be about and when it is going to get sent out. That implies that you can include a note at the bottom of your existing message stating ‘make certain to tune in next week for XXX’. This helps to build anticipation for what is coming up and it provides your emails a sense of sequence and importance.
Always Offer Value
This is the most important part of any e-mail marketing campaign however it bears repeating here: it is constantly vital that your e-mail marketing campaign consists of a suggestion of some sort, an actionable idea or some home entertainment. Simply put, you require to make certain that after reading your message, your audience feels that they invested their time well and they would do well to make certain they watch out for the next message.
Along the exact same lines is delivering on your pledges. You most likely ensured promises on your landing page telling your audience what they would find out and why they ought to absolutely register. Make certain that you deliver on those guarantees in the real material by doing the important things you said you would do and by making sure that your readers disappear feeling more informed than they were previously.
This is once again real of the majority of autoresponder series. It is really essential that you provide your email a conversational tone due to the fact that it is going to wind up right in the inbox of your recipient– which is a very individual location. This will help you to much better construct a genuine relationship with your audience and it will make sure that your emails aren’t removed by the spam filter quite so readily too.
Get the Welcome Message
Perhaps the single crucial part of your autoresponder sequence is the welcome message. This is the point at which your brand-new customer has simply signed up with and they are going to get an early taste of what your series is going to resemble. Getting this right is incredibly crucial due to the fact that this is the e-mail they are probably to read which will set the tone for everything that is to come.
Again, this is a wonderful opportunity to tease what lies ahead to make certain that your reader is amazing and interested to look out for your future messages. Let them know the timescale and the subject line structure too so that they can actively look for your messages and they won’t be as most likely to get lost.
Also important in a welcome message is to make sure that you reveal your gratitude and you start by developing that trust. Invite them to message you if they have any questions and to get in touch if they want to strike up a discussion. This will help to make you seem like a genuine person (which is even harder when your series is being delivered immediately) and it will build more trust and a better relationship with your audience.
Think About Getting Advanced
Autoresponder sequences don’t have to be the exact same for everyone. How about creating an autoresponder sequence that changes depending on how well engaged the user is?
Better yet is to utilize your newsletter in order to manage upsells. When a reader has viewed your checkout page, you can do this either with a secondary autoresponder sequence or one that responds to cookies and knows. This enables you to follow up with a fast deal while the reader is in ‘buy mode’ and therefore to capitalize on the sale.
How to Sell From an Autoresponder
The most important thing you need to learn is how to sell from an autoresponder series and more importantly: how not to. This is something that is very easy to get wrong and if you are overly forceful in trying to push a product, you can upset your audience and lose subscribers.What you need to do then is make sure that your autoresponder series provides and builds the trust value. Think of this like a deal where you are making the right to sell and try to your audience. If you have actually offered great deals of free, high quality suggestions, then your readers will typically be happy to consider purchasing from you– or a minimum of just hear you out.
Even then, there is method to do this and a way not to do it. You require to make certain for example that you don’t announce your service or product out of the blue. Instead, weave it into your narrative gently in order to warm your audience up to the idea.
You can use a strategy that is typically referred to as AIDA. This stands for ‘Awareness, Interest, Desire, Action’.
So, this implies that the very first email (after the welcome message) might provide a high value idea and some beneficial ideas and after that discuss that you have actually got something cool coming relating to X. The second email will then provide another tip or piece of suggestions, followed by a slightly longer area on what your product is and why it’s fascinating. The 3rd message can now consist of a shorter idea followed by a bit of amazing description of what the product is and why it’s desirable. Now you make your audience wait, which is a terrific way to construct interest further and to get them to actually desire whatever it is you’re selling– we constantly want what we can’t have.
Comes ‘action’. This final e-mail is created purely to offer the product and is everything about getting the audience to act rapidly while they are feeling emotive and impulsive. Get all this right and you can efficiently sell without postponing your audience!
There are many things that make autoresponder sequences a good way to go ahead. Without an autoresponder sequence, you can’t make sequential emails that refer to previous messages and you can’t build on ideas that you’ve laid out in previous messages because some of your visitors are going to be coming in halfway through. At the same time, there’s nothing wrong with sending autoresponder sequences with your own personal messages interspersed in-between. Another of the big strengths of an autoresponder sequence is that you will know with certainty what the next message is going to be about and when it is going to get sent. Perhaps the single most important part of your autoresponder sequence is the welcome message.