Author: Shantell

how-to-write-a-blog-post-outline:-a-simple-formula-to-follow

How to Write a Blog Post Outline: A Simple Formula to Follow

What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor word choice. Poor shareability.  The most pervasive problem? Poor flow. The post jumps from one idea to the next to the next and then circles around again for a split second to the first idea, then back to the fourth, and so on. Or the post reads like a stream of consciousness — but it wasn’t a stylistic choice. ...

how-to-create-an-editorial-calendar-in-google-calendar-[free-templates]

How to Create an Editorial Calendar in Google Calendar [Free Templates]

One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?” When we tell them we use an editorial calendar, the next question is often, “Oh, how much does that cost?” Nothing. Because, for the most part, we use Google Calendar. Surprised? There are a lot of great calendar tools out there you can choose from. (In fact, for those of you who are HubSpot customers, there’s a...

the-beginner’s-guide-to-usability-testing-[+-sample-questions]

The Beginner’s Guide to Usability Testing [+ Sample Questions]

My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most of my blog posts, I’ve invested so much time and effort into my piece that I’m too emotionally attached to it. I need to distance myself from it. My editor also has fresh editing eyes, so she can discover any overlooked errors and new creative opportunities to sharpen my piece. After I address her edits, my...

how-to-implement-&-succeed-with-marketing-automation

How to Implement & Succeed With Marketing Automation

Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online course! The life of a marketer or business owner is busy. Your brain is constantly swirling with ideas, which doesn’t help you get to the bottom of your never-ending task list. Believe me — as both a marketer and business owner, I know how this feels. In the past 20 or so years, new tools and technology have helped simplify...

the-11-best-clickfunnels-alternatives-&-competitors-in-2020

The 11 Best ClickFunnels Alternatives & Competitors in 2020

The marketing technology landscape is expanding rapidly, and it’s becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? Well, first off, you need a website. It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you’ll want messaging tools like email, push, or SMS to communicate with your leads and prospects....

why-consumers-sign-up-for-webinars-[new-data]

Why Consumers Sign Up for Webinars [New Data]

In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that “webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck, interactive elements such as polls, and, occasionally, time for audience members to virtually ask questions. Because of their educational format, webinars can offer a number...

5-myths-about-video-marketing,-debunked

5 Myths About Video Marketing, Debunked

By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren’t you using it yet? For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. And these would be valid reasons … if any of them were still true in 2020. Video technology has come a long way in the past few years....

how-6-brands-use-instagram-live-in-their-marketing-strategy

How 6 Brands Use Instagram Live in Their Marketing Strategy

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. When a user goes live, Instagram notifies their followers and highlights their profile picture in the Stories section, making it appear first in line on their followers’...

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