Author: Shantell

How to Create a Customer Spotlight Story

Your audience wants to see a real-life example of how your business, and (or) resource can provide them value. A great way to do this is through a customer spotlight story or testimonial. A customer spotlight story is a real-life example of how your products, services, or brand bring value to your customers’ lives.   Allowing you to build your audience further and increase brand loyalty. The goal is to make your viewers relate to your current customers to become...

Self-improvement & Success – Hand in Hand

Everything that happens to us happens in purpose. And sometimes, one thing leads to another. Instead of locking yourself up in your cage of fears and crying over past heartaches, embarrassment and failures, treat them as your teachers and they will become your tools in both self-improvement and success. Life throws you curveballs and there are things that happen – you don’t understand why they happened at the time. But then you step back and understand you’re a better fighter...