Author: Laura Gatsos Young


Why You Need Killer Client Testimonials

by Laura Gatsos Young The numbers don’t lie. Ninety-two percent of customers read online reviews before buying. Seventy-two percent of consumers say positive client testimonials increase their trust in a business. What’s more? A whopping 88% of consumers trust online testimonials as much as recommendations from friends or family.   Great client testimonials are powerful, especially as people are increasingly making purchases online. They are one of the most potent forms of marketing, yet so many businesses fail to ask...


How to Get The Right Engagement on Instagram

As in, the kind that really moves the needle! Are you getting the right engagement on Instagram? by Laura Gatsos Young Are you struggling to get the right engagement on Instagram? Your posts might get some likes and a few one-liners in the comments, but so far, your hard work on IG isn’t moving the needle for your business at all! So, what gives? While Instagram relies on compelling visuals, there is a lot more required to build an engaged...

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