Author: Caroline Forsey


Are Employees More or Less Productive Than They Were in 2020? How Marketers Can Navigate [New Data]

2020 was a whirlwind year for managers. For instance, among her own personal experiences learning how to work in a pandemic, my manager also needed to demonstrate empathy for employees who had stresses that interfered with their ability to work at their best. She adjusted deadlines, re-defined team goals, and created new standards for success that enabled her employees to perform well while also dealing with everything else they had on their plates — including childcare, health concerns, and, well, a...


How to Build and Scale a High-Performance Marketing Team, According to Leaders Who’ve Done It

In 2020, I started using Headspace. And, as it turns out, so did everyone else. The meditation app, which was first launched back in 2012, initially generated roughly $30 million in revenue and, as of 2017, had 40,000 subscribers. Today, the app has over 2 million users, and is valued at $320 million dollars. How’s that for growth? But, when any company scales that quickly, it begs the question: Will the business survive, and even thrive under its newfound success? Or will...


Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. In fact, as of 2021, social media is now the #1 channel used by marketers. But with all that Tweeting, Liking, Posting, and scrolling, it can be difficult to know which platforms give you the most bang for your buck. Sure, it’s important to ensure your brand interacts on whichever platforms are most popular with your audience, but it’s equally critical...


How to Discover Your Long-term Career Goals, According to Experts

“Where do you see yourself in five to ten years?” Of all the job interview questions out there, this has always been one of the most difficult. These days, the next steps in your career aren’t always linear. The age-old corporate ladder model of putting in a few years as an associate contributor, becoming a manager of a small team, and climbing your way to the senior management or director level is not right for everyone. And considering you’ll spend...


What is Public Relations? The Definition of PR in 100 Words or Less

Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation. What is PR? PR is short for “public relations” and refers to the strategic communication from an organization to the public to maintain or cultivate public image and/or respond to public discourse. There’s an old saying: “Advertising is what you pay for;...


Product Classification: What It Is & Its Impact on Marketing Efforts

The other day, I roamed the aisles of CVS and picked up the same toothpaste I’ve been buying for years. I didn’t think twice about it. I made the purchase on auto-pilot. I didn’t consider testing out a different brand or purchasing one from another retailer. Toothpaste, as it turns out, is known as a “convenience good,” which consumers usually buy without putting too much thought into the brand or effort. Understanding product classification is key to uncovering the reasons...


25 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)

Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users shop on the platform each week. If it’s the entryway for half of your potential sales, don’t you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business’s Instagram account or peruse your posts. You only have one chance to make a...


How to Change Your Twitter Handle in 5 Easy Steps

As with most social media platforms, when Twitter first launched, it was an informal platform for people to connect with peers, thought leaders, and even celebrities. Now, it’s evolved into a powerful marketing tool that many brands rely on. But what happens if your former Twitter username, otherwise known as a handle, no longer reflects you or your brand? Well, there’s an easy fix. Here, we’ll show you how to change your Twitter handle on your desktop and the mobile...


The 9 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients, and landing future jobs. But crafting a good digital portfolio can feel like a daunting task, especially when you aren’t even sure which website you should use to create one. Here, we’ve created a list of the nine best portfolio websites for designers, freelancers, and photographers, to ensure you’re able to showcase your best work in any industry. What is an...


How to Write a Professional Resignation Letter [Samples + Templates]

If you are leaving your job, you’re not alone. In April 2021 alone, around 4 million people quit their jobs, according to the Bureau of Labour Statistics. That number is the highest recorded since the bureau started recording such rates. Even though millions quit their jobs every month, we understand that telling your boss that you’re leaving the company is never an easy conversation. A respectful resignation letter can mean the difference between an awkward goodbye and a chance for...

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