How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)
Choosing the right pricing for your product is a little bit like Goldilocks. Too high, and you risk alienating a large majority of your potential customers. Too low, and you likely won’t have enough revenue to run a sustainable business. Plus, consumers might not value your product or brand as highly if they see a much lower cost than competitors’. But how can you get it just right? That’s what we’re going to explore in this post. Let’s dive into...