A Business Analyst’s Guide to Commercial Photography

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The market for commercial photography is highly competitive. A business analyst will be hired to help improve the operation of the photography business. With the help of a business analyst, the photography business can become more productive and successful. But before that, every business must hire a competent business analyst.

Commercial photography is usually a medium-sized business with a small target market. If you are hired as a business analyst, you have to identify and solve its problems. You will work with responsible individuals in the commercial photography firm and analyze existing business systems before making a recommendation.

Here is a guide for a business analyst to commercial photography:

There is not much difference between running commercial photography and other businesses. As an excellent commercial photography business analyst, you should meet these characteristics:

  • Possess the ability to act effectively at various stages of details
  • Understand end-to-end business cycles
  • Actively get involved in business changes
  • Facilitate problem identification and problem-solving skills
  • Work constructively with the teams

Here are your responsibilities as a business analyst:

1. Research for Existing Business Systems

If hired as a business analyst, the first step is to review the business structure and how it works. Also, consider elements that impact the performance and development of the photography company. To achieve that, you have to explore the current state of the photography company. You will then create an “as-is” model that doesn’t affect any company changes or improvements.

2. Look for Improvement Opportunities

With the help of the as-is model you developed earlier, identify the gaps that will be removed. That helps you to map a plan of action easily — the “to-be” model. The plan should contain some suggestions and ideas that will help change the current state and make a better situation. For example, you can advise the company to buy better Sigma DSLR lenses to improve their photography business quality. The company might need more changes; therefore, you can outline improvements you propose.

3. Documenting Business Requirements

You have to work together with business users — people affected or acting within the photography company to solve the challenges — to garner and elicit required information for documentation and project planning. You might also have to consider technical constraints.

4. Facilitating Deliverable Acceptance

While progressing with the project, you have to facilitate the acceptance process. That will ensure all deliverables are utilized according to the plan. Your role as the business analyst is being there to help with testing and evaluating. That ensures the deliverables are of good quality. You will then communicate these changes to the customers. For example, assuming the quality of photographs or videos was previously not up to standard, you can inform them about the new lenses.

Bottom Line

If you own a commercial photography business, you might be wondering why the business is not progressing. You can’t figure out the problems easily until you hire a business analyst. A business analyst’s role is to analyze and document your company’s business processes and integration with technology. Therefore, in your commercial photography company, a business analyst will guide you on how to improve your business processes and services.

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