12 Beginners Tips to Use Instagram for Marketing your Business

Instagram Marketing Tips for Beginners: How to make your brand more visible on Instagram

1. Build your Instagram brand page

Build your Instagram brand page which appeals best to your audience. Keep the visual strategy such that the follower is quickly able to recognize you image and connect to your brand identity.

Choose right filters which you wish to use for all your images and keep to the same pattern so that it is recognizable to your followers.

Check out the following screenshots of famous brands like Birchbox and Canadian Tire to see how they use specific patterns with filters.


Birchbox Instagram Profile Snapshot


Canadian Tire Instagram Profile Snapshot

2. Profile Picture and Bio

The profile picture should be your company’s logo. Explore the other brands in your segment, your competitors or the top brand and write a cohesive bio.

3. Post Regularly on Instagram

Be regular with your post and research about the timings when your audience is most active on Instagram. Also post across the major social media sites, like Facebook, Twitter, Flickr, Tumblr and Foursquare using applications like Hootsuite to increase Visibility.

4. Create Engagement

Engage more and more with your followers. Reply on the comments. Give compliments on the pictures by others.

Create a real engagement with your fans and followers to get the most out of your posts.

5. Collaborate

Connect with the influencers and those with more number of followers. Try to get reposts on their profiles or #Shoutouts from them to gain followers.

6. Make full use of Hashtags

Use right hashtags. Find out the hashtags used most in your industry and use them with every post for visibility. This will also get you more likes count and increase followers.

Top Business brands on Instagram

Find below the list of top 50 hashtags used on Instagram:

1. #love – 779,786,270 posts

2. #instagood – 395,944,931 posts

3. #tbt – 308,365,700 posts

4. #photooftheday – 294,408,355 posts

5. #cute – 290,999,421 posts

6. #me – 284,470,421 posts

7. #beautiful – 273,294,200 posts

8. #happy – 269,706,137 posts

9. #follow – 244,155,819 posts

10. #followme – 243,244,681 posts

11. #picoftheday – 222,344,684 posts

12. #fashion – 216,219,869 posts

13. #selfie – 215,251,685 posts

14. #summer – 211,648,873 posts

15. #tagsforlikes – 211,563,885 posts

16. #girl – 203,785,057 posts

17. #friends – 199,825,093 posts

18. #like – 193,577,034 posts

19. #fun – 192,562,987 posts

20. #instadaily – 189,631,884 posts

21. #smile – 179,888,595 posts

22. #igers – 168,737,491 posts

23. #like4like – 166,885,578 posts

24. #instamood – 155,794,793 posts

25. #food – 153,607,566 posts

26. #instalike – 140,158,735 posts

27. #family – 139,427,733 posts

28. #nofilter – 139,269,812 posts

29. #amazing – 135,851,137 posts

30. #repost – 135,560,521 posts

31. #bestoftheday – 131,064,844 posts

32. #art – 126,766,962 posts

33. #style – 124,660,737 posts

34. #likeforlike – 123,055,554 posts

35. #life – 122,800,741 posts

36. #nature -118,794,815 posts

37. #swag – 116,383,023 posts

38. #sun – 112,910,356 posts

39. #follow4follow – 110,157,971 posts

40. #instagram – 105,351,411 posts

41. #pretty  – 104,302,505 posts

42. #tflers – 101,141,123 posts

43. #vscocam – 99,345,887 posts

44. #sky – 99,337,942 posts

45. #beach – 95,425,054 posts

46. #lol – 92,791,416 posts

47. #beauty – 92,184,687 posts

48. #music – 90,364,378 posts

49. #fitness – 90,288,101 posts

50. #hair – 90,245,202 posts

7. Follow Others regularly

Follow more and more relevant people to get more followers. Steal your competitor’s followers. That’s what everyone does on social media.

Get more followers by liking others posts on regular basis.

8. Unique Infographics

Create a unique set of infographics which can connect with your followers and compel the others to follow you as well as keep them visiting your page.

Infographics offers information in an interesting way and they generate attraction of the viewers.

9. Create Captions Wisely

Don’t forget to take full advantage of the caption space you are given. While you plan the posts strategy with right pictures, the caption also plays a great role in attracting the audience in the perfect way.

Share the stories of joy and enthrall the audience again and again.

10. Run Contests

Keep your followers engaged with contests and gauge the engagement with analytics. Ask them to repost for you and the one which gets the maximum likes wins.

In this way you get an opportunity to showcase your brand’s name to a larger audience without appearing as if you are promoting something to them.

11. Problem Solving

Solve the problems of your audience or at least be accessible when they ask out. Everybody knows something that others don’t. By helping others you generate a certain sense of connectivity.

Post some tips, tricks and hacks from your industry which can be useful to them.

12. Make Effective use of Filters

Instagram also works on the basis of filters you use. You tend to be more visible with specific audience with certain filters. Checkout below the most widely used filters which are most popular with the brands and Instagrammers.

Read this to Learn more about Instagram Filters

Instagram Tools Recommended:

Webstagram: Finds best Hashtags for your posts.

Populagram: Find Popular hashtags, filters and people.

Schedugram: Schedule your Instagram posts.

IconoSquare: Info, analytics and followers insights.

Top 10 Locations that were the most Popular on Instagram in 2020:

Disneyland (Anaheim, USA)

Times Square (New York, USA)

Central Park (New York, USA)

Eiffel Tower (Paris, France)

Tokyo Disney Resort (Tokyo, Japan)

Disney’s Magic Kingdom (Orlando, US)

Musée du Louvre (Paris, France)

Brooklyn Bridge (New York, USA)

Disney California Adventure Park (Anaheim, USA)

Las Vegas Strip (Las Vegas, USA)

Popular Cities on Instagram in 2020

New York ( USA )

Moscow ( Russia )

London (United Kingdom)

São Paulo (Brazil)

Paris (France)

Los Angeles (USA)

St Petersburg (Russia)

Jakarta (Indonesia)

Istanbul (Turkey)

Barcelona (Spain)

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